Problem 2

  1. Go back to Week 1 – Application Assignment and find the value chain for Maryville University.
  2. Imagine Maryville University is considering adding a campus in Italy. Identify the Stakeholders Maryville University should consider in making the decision. What are the Critical Success Factors for Maryville University? How would you measure them? Identify all relevant costs Maryville University should consider. You do not need to identify dollar amounts, just the costs/type of cost.
  3. Write a memo to the Board of Trustees proposing to analyze such a decision. Include how you might go about obtaining the relevant cost information.