The challenges of international entrepreneurship

Thank you for your help.
Please use all topics covered in the lecture notes.
Please also read the assignment documents before you start.


Start with the background information before starting writing on the main content


Do not present a business plan
Do not carry out SWOTs, PESTLES or Competitor analysis
Your task is to advise on what analysis needs to be done and why and how
Don’t need to explain theory, only tell entrepreneurs what theory to use and why


Your job is to tell the entrepreneur what analysis they should do – not to do it for them
You MAY want to explain to them why a PESTLE will be useful and how it will be useful.
You MAY want to explain to them why a 5 FORCES will be useful and how it will be useful.
You will evaluate and recommend what needs to be analysed, how and why – do not carry it out, they will do this.


Evaluate how the entrepreneur should address ethics and social responsibility
Do not describe the theory, think of how and why we should use it
Around 500 words for ethics is good.
You may want to use lecture 7 as conclusion


Hong Kong is to host a seminar to develop and support entrepreneurship across borders. The event aims to provide a practical understanding of the challenges facing those who wish to create international start-up ventures. Your company offers a consultancy service for entrepreneurs, and this, therefore, is an opportunity to promote your service and secure potential business links. As a keynote speaker, they require you to:

Write a report identifying, explaining and evaluating the key issues entrepreneurs need to understand and address in order to create a successful international business venture in a country of your choice

● Focus on attention to detail, quality of work and overall academic standards.
● For additional guidance on this assignment, please access the assignment vodcast available on Canvas.



They have asked that you consider including the following with examples from a country of your choice:
1.​Explain and clarify the concept of and drivers for entrepreneurship
2.​Evaluate the skillsets and personality traits required for the successful entrepreneur
3.​Detail any constraints the entrepreneur may face – gender, ethnicity, age etc.
4.​Offer a chronological process/methodology for researching/evaluating a business venture
5.​Evaluate how the entrepreneur should address ethics and social responsibility ​
6.​Explain the barriers to success and methods for dealing with failure
7.​Conclude with a hierarchical list of challenges facing an entrepreneurship across borders

In addition to the Level 7 Generic Grading Criteria, please note:

➢ Higher grades will be given to those students who apply relevant theory and models and evaluate issues of entrepreneurship with reference to real-world examples.

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