First, please read the first chapter of your textbook. Then read the following article by Michael Porter (considered the founding father of management strategy). After reading the article, please complete a summary and evaluation of the article: That is, summarize the content of the article in 1.5 pages, and in .5 pages evaluate its content. The article is available here:
In your Summary, be sure to highlight the differences between “strategy” and “operational effectiveness”. Also address why operational effectiveness by itself is not viable for the long-run success of the firm.
Remember that your evaluation should include problems/concepts/ or points that you think the author should have addressed but didn’t. These problems/concepts/points should also have an impact on the article’s conclusions – and you should explain the mechanisms by which they affect the author’s conclusions. (See the Summary and Evaluation description and rubric for an explanation.)
Your summary and evaluation assignment will involve summarizing the article (in roughly 1 to 1.5 pages), and then writing your reaction to its content (in ½ to 1 pages). Your summary should highlight the key arguments and conclusions of the research paper in a logical manner. Your evaluation should then critique the article.
For your critique, you will need to do the following: (1) Identify a problem, concept, or a variable that the author did not address in his article, and (2) describe how that problem/concept/variable would impact the author’s conclusions. Note that this will require you to carefully read the article in order to understand exactly what arguments the author does (and does not) make to support the conclusions in their paper. You must then identify something that the article is missing that is relevant to the conclusions of the article. This will be quite difficult, and you should focus on one (no more than two) problems/concepts/variables that you think should have been addressed in the article.
The purpose here is for you to carefully read original academic research and to think critically about the arguments and conclusions contained within it. Each S&E should be (roughly) 2 pages long, with 1.5 spaced lines, 1-inch margins, and Times New Roman size 12 font. Please be prepared to discuss these readings in the session that they are due.
The attached rubric describes how these summary and evaluations will be graded. Each S&E is worth 100 points. The Summary part of the S&E will be based on three elements: Content, Organization, and Grammar. Your critique will be based on two elements: Actionable critique and Justification. Each of these elements is described below.
After reviewing the rubric below, submit a file upload of your paper to this assignment by Sunday.
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