Exercise 8 – mcdonald’s case study


Let’s face it – pretty well everyone we know has eaten at McDonald’s at some time or other. But why is McDonald’s so successful? Particularly as many people would agree that their food is only just OK. Therefore, if it’s not their core product offering driving their success, then what is?

To find out, let’s go back to the beginning of their success story. It was in the 1950’s when Ray Kroc, a milkshake machine salesman, got a big order from the McDonald’s brother’s hamburger store. They bought six machines that had the capacity to make 48 milkshakes at one time! Ray was fascinated to find out why a local hamburger store would want to make so many milkshakes. He found out that they had very efficient processes and systems that enabled them to make many hamburgers in a short period and serve many customers quickly. Obviously, Ray saw significant potential in this local hamburger store and eventually worked with the McDonald’s brothers to expand store numbers.

Since then, McDonald’s has streamlined, fine-tuned and systematized their food production process even further. This allows them to provide great speed and consistency of product. This gives their customers the reassurance of knowing exactly what they are going to get, no matter which McDonald’s store they visit.

Today, McDonald’s is a major owner of real estate and has stores in thousands of key locations throughout the world. This obviously provides great convenience to customers. And to make their offering even more convenient, McDonald’s have added drive-thru options and extended trading hours at many of their stores.

They also provide a good range of facilities including easy parking, comfortable seating, playgrounds, restrooms, and sometimes even free newspapers – all within clean and modern surroundings.

Despite their success, in recent years McDonald’s has tried to adapt to the changing needs of the market with their broader and healthier menu. And to support this change, they have heavily promoted their new menu in order to keep their strong brand relevant with today’s consumers.

Source: https://www.greatideasforteachingmarketing.com/marketing-at-mcdonalds/


  1. Outline the reasons why McDonald’s have been so successful throughout the world. (Use both the information in the case and your own knowledge.)
  2. Which ones are the more important reasons?
  3. Which of the reasons that you have identified would be considered to be part of the ‘marketing function’?
  4. Therefore, in your opinion, to what extent have marketing related activities contributed to their global success?
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At Papers Owl, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: support@acmehomework.com.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Papers Owl has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At Papers Owl, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.

error: Content is protected !!