Consider the following scenario:
Bill is a manager at a midsize personal computer manufacturer offering customers desktops and laptops. He has watched the recent, rapid rise of tablet computers with some concern. Initially, tablets introduced to the market had limited functionality and poor-quality graphics. They posed little threat to the personal computer market. Soon, however, big name companies set their sights on perfecting the tablet. Producers of tablets are now making big profits. More and more consumers are choosing to make their next computer a tablet. Bill worries about his company’s ability to enter the tablet market, and he does not want to be left behind when and if the tablet replaces other types of personal computers.
This scenario illustrates the capacity of new technology to spur economic and social change.
This week you will explore this phenomenon in depth as you discuss disruptive technology theory as it relates to the case study of Netflix. You will also take the next step in your doctoral journey by making a first attempt at choosing a research topic.
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