680 db4 | Marketing homework help

 

Assignment Details

This assignment has 2 parts.

  1. 1 Post an executive summary of your Comprehensive Project in the body of a post in this Discussion Board (do not use attachments). An executive summary is a 10% synopsis of a larger document that outlines the purpose, planned processes, actual processes, findings, and recommendations for the project. Chief executive officers (CEOs) often read and assess executive summaries before deciding to read entire reports. Consequently, the summary must be a high-quality narrative that demonstrates the significance of the work, addresses all the important issues being undertaken – the seven GP questions are important issues – shows, the objectivity of research and analysis underpinning the report, and establishes the credibility of the resulting conclusions.
  2. 2 Please review the executive summaries of other students, and provide an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of their finished reports.

  

Khamera 

ToolsCorp Corporation is a manufacturing company based in Tennessee that supplies power tools, microwaves, ranges and lawn furniture and mowers. ToolsCorp has been doing a phenomenal job within the United States and Canada and has decided to branch out, globally. This summary is to give the Strategic Officers Steering Committee (SOS-C) an overview from management to obtain the permission to begin global expansion.

In this summary you will be given a full SWOT analysis of all the internal strengths and weaknesses that ToolsCorp possess. You will always be provided with how to turn our current weaknesses into strengths within a certain frame. Since these are internal, we want to be able to control the outcome as much as possible. Also included, will be the external factors. Any opportunities that may arise and any threats that we find. Even though they are external and we don’t have control over them, we will try to gain the best competitive advantage against our competitors. We will analysis the strengths we have here in the United States and analyze what will work globally.

There is a review of the three different time frames for the strategic objectives that have new implementation plans, new strategies to have a stronger SWOT analysis and new operating principles that the company can work towards. Having 3 different time frames allows for ToolsCorp to start off slow with the expansion and then gain the biggest and best competitive advantage meeting year 10. It will also help us realize wont didn’t work previously and allow us to make modifications to new goals.

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